A nice little piece from G4 on our Roll Your Own Screening program for Super High Me:

Since this was a smaller, independent film with little to no advertising budget, the innovators over at B-Side Entertainment decided to approach distribution of the film differently. […] If you had a projector, a DVD player, and a few friends you could order a copy of the movie on DVD early and host a screening at your house, apartment, or shady back alley. Thanks to this, Super High Me screened in 1,076 different locations on April 20th, surpassing the 868 theaters that Fahrenheit 911 opened in. Now yes, these weren’t all theaters, so technically no records were broken, but coming from a film with zero marketing expense and no media buys at all, this grassroots campaign appears to be a huge success.

Read the full story here.